The Recipe For
Going Viral
Watch Brendan Kane’s Latest Webinar On-Demand
A personal note from Brendan Kane*
*Viral growth strategist to celebrities, pro athletes, and major brands
Do you feel the algorithms are making you invisible?
You’re not alone.
In fact, 99% of brands struggle to attract real followers and quality leads with their content at scale.
But there's a science to standing out-and I've spent the last 20 years perfecting it.
What I've discovered is that viral success isn't about luck, trends, or having a "sexy" industry. It's about understanding a repeatable formula that works across any niche.
The truth is, with over 4.8 billion content creators fighting for attention and billions of pieces of content uploaded daily, most people are simply using the wrong approach. They're:
But here's what changes everything: Virality isn't random-it's a recipe.
I've tested this recipe by generating one million followers for my own brand before anyone knew who I was. My team and I have used the same process to generate 60 billion views and 100 million followers for clients ranging from Taylor Swift to IKEA.
In this workshop replay, I'll share the exact 5-step Viral Content Model that transforms struggling creators into viral powerhouses-regardless of industry, budget, or experience level.
You'll discover how ordinary people like Dr. Erin Nance (who went from zero to 750,000 followers) and Tanner Leatherstein (who grew from 2,000 to over 2.3 million followers) are using this system to drive massive growth without spending a dime on ads.
Ready to stop guessing and start growing? Watch the replay now to get your viral recipe.
Why Us
How Can Hook Point Help Me?
- Have you ever felt discouraged or overwhelmed by the task of promoting your brand on social media? Spent countless hours on a video that didn't gain traction? You're not alone. That's the reality of 95% of the brands. We are here to guide you through the social media labyrinth.
What Sets Hook Point Apart
- Through years of research and expertise, we've simplified the complexities of social media, distilling success into the core elements of human communication and storytelling. This approach isn't exclusive to any particular business size or skill level; it works for everyone, from social media novices to seasoned pros.
- We're not your typical social media agency, and we don't deliver typical results. Instead, we specialize in custom social media strategies that help you achieve sustainable success. We aim to empower you with the knowledge and direction to make informed decisions and reach your social media goals.
Why Our Method Works?
At Hook Point, we understand that a successful social media strategy relies on two critical components:
Crafting Captivating Content
Our Viral Content Model removes the guesswork from content creation. This approach helps you consistently achieve long-lasting success by reverse-engineering successful content and applying these insights to your content.
Holding Attention Through Storytelling
Our Communication Algorithm, developed based on over a million personality and communication profiles, ensures your message resonates with your entire audience.
The combination of these strategies is powerful:
The Hook Point Journey
Audit
We do a deep dive into your social media presence to identify strengths and weaknesses.
Strategy
Based on the results, we tailor specific content structures to your industry and niche, empowering you with the tools to make a significant impact.
Training
We provide training on Hook Point's Viral Content Model and our Communication Algorithm to ensure your long-term success beyond our partnership.
Consulting
Our team of experienced coaches guide and support you as you execute your customized strategy so you have the knowledge and skills to control your own growth.
Case Studies
Dr. Erin Nance
18 Million Views in 3 months, and now more than 150 Million Views.
Tanner Leatherstein
From 2,000 to +1,5M followers
Dr. Jordan Davis
"Before we met Hook Point, it was just like a big guessing game for us" 10 Million Views and counting.
Ashburn Children’s Dentistry
Small Practice, Big Buzz: How Ashburn Children’s Dentistry Went Viral
Sud Scrub
Sud Scrub's videos went viral, reaching millions of views and attracting 50,000 new followers on TikTok and Instagram.
Dean Sheremet
+200k Followers and +50M Views
Jonny Irwin
Over 30 Million people reached per month and 500,000 Followers!
Dr. Kaushal Kulkarni
5x number of Followers
Mindvalley
+ 150 Million Views and +2.5 Million Followers
Jigsaw Health
"We used to think it was just luck, but now we have a repeatable process.”
Dr. Liz O’Riordan
Amplifying Impact: How Dr. Liz O’Riordan Used Strategic Communication to Reach Millions
Micah Miller
Easton Outdoors - From Social Media Slump to Viral Sensation!