This Viral Content Model
Is Changing How Top Brands
Dominate Social Media
Discover the Exact System That Helped Brendan Kane Turn Unknown Creators Into Viral Powerhouses
A personal note from Brendan Kane*
*Best-Selling Author & Founder of Hook Point
Struggling to grow your business on Social Media?
Most people think social media success comes down to luck, trends, or having a “sexy” niche.
They’re wrong.
We’ve helped tax experts, insurance agents, real estate pros, doctors, and even leather craftsmen go viral—organically.
The key is how you contextualize your message for today’s algorithms—and we’ve built a system that makes it repeatable.
Sound Familiar?
- You post content that gets no traction, then wonder what’s wrong.
- You try trends that seem to work for others but flop for you.
- You’ve got funnels, ads, and a great product—but your social media? Inconsistent at best.
You're not alone. Most creators are stuck in a cycle of guesswork.
But What If You Could Finally Crack the Code?
Imagine being able to…
- Consistently generate viral videos—with research-backed formats designed for your niche.
- Reach millions of your ideal audience, without spending a dime on ads.
- Build trust at scale, so people come to YOU ready to buy, apply, or book a call.
We’ve reverse-engineered social media for success—with 10,000+ hours of research, 220+ proven content formats, and a system that anyone can use.
Our Approach: Craft Content That Works
At Hook Point, we understand that a successful social media strategy relies on two critical components:
Grab Attention
Use our Viral Content Model to hook your audience from the first second
Holding Attention Through Storytelling
Leverage our Communication Algorithm to create emotional connections that keep people engaged
The combination of these strategies is powerful:
The Hook Point Journey
Audit
Identify where your content is underperforming and why—both quantitatively and qualitatively.
Format Strategy
Select the highest-leverage content format for your goals, brand, and message
Training
We provide training on Hook Point's Viral Content Model and our Communication Algorithm to ensure your long-term success beyond our partnership.
Execution & Iteration
Build and optimize content side-by-side with our expert team. No guesswork—just results.
Case Studies
Dr. Erin Nance
18 Million Views in 3 months, and now more than 150 Million Views.
Tanner Leatherstein
From 2,000 to +1,5M followers
Dr. Jordan Davis
"Before we met Hook Point, it was just like a big guessing game for us" 10 Million Views and counting.
Dean Sheremet
+200k Followers and +50M Views
Sud Scrub
Sud Scrub's videos went viral, reaching millions of views and attracting 50,000 new followers on TikTok and Instagram.
Jonny Irwin
Over 30 Million people reached per month and 500,000 Followers!
Dr. Alexandra Kharazi
Unlocking growth through strategic mindset approaches
Ashburn Children’s Dentistry
Small Practice, Big Buzz: How Ashburn Children’s Dentistry Went Viral
Dr. Liz O’Riordan
Amplifying Impact: How Dr. Liz O’Riordan Used Strategic Communication to Reach Millions