Discover the Proven Blueprint to Consistently Go Viral with Hook Point Viral Content Model
Join Hook Point Lab and access exclusive, data-driven content formats designed to exponentially grow your brand
what you get:
- Monthly LIVE Group Call With Founder Brendan Kane
Refine your viral strategy directly with the creator of the Viral Content Model, ensuring you’re always aligned with what works now.
- Weekly LIVE “Hot Seat” Ask-the-Expert Calls + Members-Only Question Box
Get personalized solutions and weekly expert answers tailored to your toughest challenges—so you can gain clarity, stop guessing, and grow with confidence without ever feeling stuck or overwhelmed again.
- Weekly Viral Masterminds + Actionable Format Breakdowns
Stay ahead of trends with the latest viral format breakdowns and step-by-step activation guides—so you can publish confidently, eliminate guesswork, and know exactly which content will drive your next million views.
- Exclusive Expert Interviews with world-class marketers (Craig Clemens, Erick Brownstein, Jill Wesley, and more)
Shortcut years of trial and error by learning the playbooks top creators and marketers use to dominate social.
- Signature Viral Content Model Training ($10,000 value)
Gain the proven, repeatable system that replaces random wins with predictable growth and scale.
- “Why 99% of Brands Fail on Social” Masterclass
Learn the pitfalls to avoid so you can build a brand that stands out while competitors fade into the noise.
- Complete Content Vault (all past recordings, breakdowns, and interviews)
Unlimited on-demand inspiration and proven case studies you can apply immediately—updated weekly so you’re never behind.
Latest masterminds
Join Hook Point Lab Today
And Grab These Valuable Bonuses
Free Access To Viral Content Model Training Worth $10,000
Learn how to master the #1 viral content creation system for brands and businesses of all sizes with a step-by-step framework. This 5-module training takes all the guesswork out of the content creation process with battle-tested, proven strategies to produce real results.
Ask The Best Marketers In The World For Advice
Become a member today and submit two questions every month to some of the world’s biggest marketing experts speaking at our live events. These marketing legends can charge up to $100,000 per day to share their advice — now you can pick their brain on how you can grow your business online.
The Guide To Going Viral
Brendan’s latest book reveals cutting-edge strategies and insider tips to maximize your content’s exposure and impact. This must-read is included FREE with your membership.
Why 99% Of Brands Fail On Social Media Masterclass
In this 30-min masterclass, you’ll learn an important mindset change that will make or break your social media strategy. We’ll also share how you can use both organic and paid strategies in the most effective way and the key to understanding what your audience truly wants to see on your feed.
One Million Followers and Hook Point
Learn how to gain massive exposure for your content, business, and brand with Brendan Kane’s two bestselling books. Featuring in-depth interviews with celebrities, influencers, and marketing experts, the books reveal the secret strategy you need to generate new opportunities, innovate, scale, and create a compelling brand so you can thrive in the new micro-attention world in which we live.
Don’t approach this like a product. It’s a school and you still have to study and pass the exams.
Brendan Kane and his team have spent the last 17 years mastering the unique mechanisms behind going viral. They turned everything they learned into this unique membership to help you grow your business and get the recognition you deserve.
Just like anything in life and business, it takes time to learn the nuances of a new methodology.
But if you put in the work every week and consistently take the steps outlined in this approach, you’ll see significant, tangible results over the long run. Just like other members of our Hook Point Lab community did…
Case studies
Vishen Lakhiani
Vishen Lakhiani, Founder of Mindvalley leveraged the storytelling techniques and content formats shared in this membership to grow his Facebook page from 500,000 followers to 2.3 million in just a few months. During the same period of time, he and his team used our signature viral content methodology to reach 100 million views on the activist campaign of Mindvalley.
“Once you have a loyal following, you can get important messages out there, which ultimately helps you monetize that following.”
— Vishen Lakhiani, Founder of Mindvalley
Dr. Michael Breus
Known as the Sleep Doctor grew his Instagram from 6,000 to 100,000 followers in a matter of months with the help of the viral strategies we share in this community. His rapid growth also helped him land a $20,000 speaking gig with no previous speaking experience, and dozens of high-level press opportunities including the Dr. Oz show.
Katie Couric
Former broadcast journalist at the Today Show, wanted to expand her audience beyond traditional television to social media. With the help of our process and guidelines, she managed to reach 1 billion views on her content.
Pierfrancesco Conte
An astrophysicist, rock-and-roll historian, and musician. He wanted to combine all his nerdy passions and build an audience for them but didn’t know where to start. As he says, “I was completely lost at the beginning. I wanted to share my creativity, my art, and my personality, but I didn’t have any direction to follow.” After consistently applying the strategies in this community, he managed to grow his personal YouTube channel and reach 700,000 views on his videos.
Craig Clemens
Co-Founder of Golden Hippo wanted to build up his own personal brand through leadership content on social media. With the guidance found in this membership, he created a winning strategy for his content that helped him stand out and grab attention among audiences online. As a result, he increased his Instagram following to 880,000 while generating millions of views on his posts.
Why become a Hook Point Lab member today
2 powerful advantages to signing up now:
The next Live Call is just days away
New communication algorithms and viral strategies are arising as we speak. What works today may not work tomorrow and if you’re trying to figure this out on your own, it’s easy to get left behind. Join us at our next weekly mastermind to get up-to-date on the latest formats and strategies.
Watch your numbers grow on your very next post
It takes time to learn the delicate nuances of generating virality (we’ve been doing this since the inception of social media platforms…) Without following the Predictive Viral Content Model, brands end up wasting energy on producing the wrong content for months and years. Get an unfair advantage and apply world-class viral strategies on your content starting today.
what you get:
- Monthly LIVE Group Call With Founder Brendan KaneRefine your viral strategy directly with the creator of the Viral Content Model, ensuring you’re always aligned with what works now.
- Weekly LIVE “Hot Seat” Ask-the-Expert Calls + Members-Only Question BoxGet personalized solutions and weekly expert answers tailored to your toughest challenges—so you can gain clarity, stop guessing, and grow with confidence without ever feeling stuck or overwhelmed again.
- Weekly Viral Masterminds + Actionable Format BreakdownsStay ahead of trends with the latest viral format breakdowns and step-by-step activation guides—so you can publish confidently, eliminate guesswork, and know exactly which content will drive your next million views.
- Exclusive Expert Interviews with world-class marketers (Craig Clemens, Erick Brownstein, Jill Wesley, and more)Shortcut years of trial and error by learning the playbooks top creators and marketers use to dominate social.
- Signature Viral Content Model Training ($10,000 value)Gain the proven, repeatable system that replaces random wins with predictable growth and scale.
- “Why 99% of Brands Fail on Social” MasterclassLearn the pitfalls to avoid so you can build a brand that stands out while competitors fade into the noise.
- Complete Content Vault (all past recordings, breakdowns, and interviews)Unlimited on-demand inspiration and proven case studies you can apply immediately—updated weekly so you’re never behind.
What People Say About Our Process
These strategies have been instrumental in helping me figure out not just the best way for me to market, but the best way to help my clients. I learned that the secret to stopping the scroll and creating attention-grabbing content requires an understanding of the root psychology behind customer behavior.
We’ve had 68% growth in revenue since COVID started, a big part of that is because we intentionally used Hook Point Lab Communication Algorithm to reach out to the people that we know are probably being affected the most, like the humor-based and the feeling-based people who need that level of interaction and fun.
I had no idea what I should be doing and was overwhelmed. When you start out, everyone tells you what’s “the secret” but this has shown me there’s no hack, it gave me clarity on a process to create strong content. You create a hypothesis and use a scientific method to approach content creation. It makes sense. Lots of people online have opinions or anecdotal experience, but only this process has the data behind it.
